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Yet another rebranding post
Over the last few days I got increasingly interested in Raiblocks. I have been thoroughly enjoying the project as well as the dynamic of this tight-knit community. And like a lot of people on this platform, I wanted to give a bit of my time, hoping it would help the project move forward. As a fresh outta school brand designer in search of new adventures, the prospect of imagining the identity of a revolutionary type of currency was really exciting. This might be a long read, but it's got pictures! If you just want to see the result : 1, 2, 3, 4 & 5.
First and foremost, Rai is a currency
(I know a fair amount of people find the simplified name off-putting, apologies!) Rai has the potential to become the currency for peer-to-peer transactions. But to be considered as such and to reach mass-adoption, I believe it was crucial to first think about its monetary symbol. Not many competitors have one. Litecoin is using the west Slavic 'L with stroke', and the Bitcoin community made their own. (Although it took years for the unicode consortium to add it to their code.) I thought it’d be best to avoid the hassle and instead to follow Litecoin’s path by using an already existing and accessible symbol. The ‘R with stroke’ uppelower case pair used in the Kanuri alphabet immediately caught my attention ⟶ Ɍ. The uppercase symbol could be a primary monetary unit, while its lower case counterpart ‘ɍ’ could perhaps represent a smaller unit.
Behind the currency
Colin's team will be in need of a visual identity, which I believe should be somehow linked to the symbol of the currency. What makes Rai special to me (and you) is Colin’s block-lattice technology, seemingly simple. I came up with this mark which aims to reflect its uniqueness. I used the typeface Aften Screen. I particularly enjoyed its subtle friendliness, and interestingly, this font was made only with screens in mind. Can’t get any better than that for a cryptocurrency. :-) I tweaked the wordmark so The ‘R’ becomes an ‘Ɍ’, while two gradients were added to echo the block-lattice structure of the currency. And that’s it.
Exploring the concept
This mobile version layout is an (on-going) experimentation with colors (I haven’t decided on the full color scheme yet), but it was mainly a way for me to make a custom Rai cross icon. I came to realize that the simplicity of the mark could become a strength of Rai’s identity. So I proceeded to play around with words and icons. NOTE: As Colin stated in his AMA, people have an issue with the pronunciation, which could be a problem when it comes to brand recognition. « Pay with Rai » is, I think, a way to bypass this issue while keeping the name. I come from a non english speaking country, but I believe these words are simple enough to be understood by most. Being a sucker for subtlety, I also made a couple of animations with the wordmark, which could be used on the website’s header. (The .gif should play on loop, but the host doesn't allow it somehow), I wanted to make a loading icon and some other stuff, but tiredness came my way. I Hope you will enjoy these visuals as I much as I enjoyed making them! :-)
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